To celebrate Mini’s 4 years in Brazil, we created the “Mini Photobooths”: 4 models from the company (Cooper S, Countryman, One and Cabrio) were transformed in mobile photo-booths, which traveled around the city, letting the public take their photos inside. A printed copy was given, and the users could share the image on social networks, with the hashtag #minibr4anos (#minibr4years).
DPZ PROPAGANDA <3 . São Paulo . Brasil / Creative Copy: Gabriel Rodrigues